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What in the World is Gugo?

What in the World is Gugo?

Struggling with hair fall? Try gugo. It's well-known for its strength in promoting hair growth and fighting hair fall. Find out how our gugo shampoo and conditioner might be the one for you!

Before anything else, we just need you to know that hair fall is actually completely normal, but only when you lose 50 to 100 strands a day.

Anything more than that and you might need to give more attention to your crowning glory.

Excessive hair fall may be caused by genetics or alopecia, BUT there are a number of reasons that are more common than you think. There’s stress, changes in the body (e.g pregnancy and age), and health concerns (e.g iron deficiency). 

Did you know that even pulling your hair up in a tight ponytail also triggers fair fall? Crazy, right?

Don’t worry though! Losing hair isn’t the end of the world! Nature has the best solution for you, one that has been proven and tested by time: Gugo.

The history of Gugo as an anti-hair fall agent goes a long way back.



Gugo is a large forest vine that grows locally here in the Philippines. In the early days, its bark was originally harvested, dried, and used as a shampoo due to its ability to lather well. Rich with saponin, Gugo naturally deep cleans the hair and scalp. 

Aside from that, Gugo is also well-known for its strength in promoting hair growth and fighting hair fall. According to DOST, the vine helps fight hair fall as it nourishes the scalp by stimulating blood flow. 

Check out how Gugo helped our consumers fight hair fall!



Our Gugo Strengthening Shampoo and Conditioner are made with REAL Gugo (yes, the Gugo barks inside our bottles are real!). 



It is also free from harmful chemicals like sulfates, parabens, silicones, and dyes. A hair cared for by nature is always a strong, healthy hair!

Check out our other blog articles about gugo here where you’ll find tips on how to prevent hair fall, 3-step gugo hair routine, and more!

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