We are committed to making amazing products that allow you to celebrate and feel confident in your natural state, whether your hair is straight, wavy, curly, or colored. We believe that you don't have to change a thing about you to deserve love and compassion.

We also care for you at your physical roots, down to the roots of your hair and pore of your skin. We develop products that solve your problems at its root (so to speak) rather than only addressing symptoms of broader problems.

At the same time, we aim to honor our literal roots - our Filipino heritage, culture, and people. We hire 100% Filipinos and as much as possible, work with Filipino suppliers and partners. We are building something for the long run so that as we grow, we bring everyone up with us too.

The brand started by solving a family’s problem - they needed a natural solution for their kids’ psoriasis. After a little bit of research, they found a solution in the coconut. Applying Virgin Coconut Oil directly worked! And so the brand started, by bottling & selling Virgin Coconut Oil. We branched out to massage oils, soaps, scrubs, balms, lotions, and what we're known for, our shampoos and conditioners. Next thing you know, Zenutrients was born.

To continue the heritage of the brand by finding, making, mixing, and bottling the best nature has to offer. We are and will always be 100% cruelty-free. We do not use parabens, sulfates, or petroleum. We champion local ingredients when we can, and work directly with local farmers and suppliers to create a sustainable, progressive brand for the Filipino, by the Filipino.