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What is Protein?

What is Protein?

Hey curlies! Did you know that there are 2 major keys to healthy curly hair? 

Moisture is the one we’ve been talking about for a while. Because curly hair is prone to dryness, getting moisture is crucial to avoid frizz and dullness. That's why we formulated Curls Avocado and Tea Tree Conditioner for you!

However, as much as we need moisture, there's another thing that we also need to keep in mind. And that is strength. 

So how do we keep our hair strong? That’s where protein comes into play. 

Here are four top benefits of adding protein to our regimen. 

1. Strengthening the hair shaft

Protein provides the structure for each hair strand and helps to strengthen the hair shaft, making it less likely to break or become damaged. 

2. Preventing breakage

When hair lacks in protein, it becomes weak and brittle, so it becomes more prone to breakage. Incorporating protein into your hair care routine can help prevent breakage and improve the overall health of your hair.

3. Improving texture and shine

Protein can help to improve the texture and shine of hair, leaving it feeling silky and smooth.

4. Repairing damage

Protein can help to repair damage caused by heat styling, chemical treatments, and environmental factors.

INTRODUCING: The new Ginseng Protein Conditioner!

The new Curls Ginseng Protein Conditioner is a protein-rich conditioner made with Avocado, Tea Tree, and Ginseng which help make curly hair strong and healthy. 


Apply it after washing your hair. Use on your ends and rinse. How often you use it depends on your hair porosity.

In a nutshell, hair porosity means how much protein your hair naturally has, and how much it can absorb moisture. It determines how often you need to use the Protein Conditioner. The higher your hair porosity is, the more you need protein. 


It is also important to keep your hair balanced to avoid protein overload and moisture (hygral) fatigue. Make sure you alternate between using Protein and Protein-free Conditioners!


If you want to find out your hair porosity and what products you need, take this quiz!


Tags: curls

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